Blog

A talk I have at Geekdom in February of 2024

David Sacks on defining a mission driven brand, growing that brand into a movement and using it for category domination.

In business, there are writing cultures and talking cultures. I’ve worked in both and see the merits and shortcomings of the two approaches. Steven Sinofsky (MSFT, a16z) makes a compelling case that creating a culture of writing actually increases agility in his tweetstorm turned blogpost “Writing is Thinking,” which I unpack and expand on here.

Marketing is often perceived as the least rigorous department in the company. A scientific, fact-based approach detailed in McKinsey’s “Marketing Performance” can change that.

Every job transition presents risk and opportunity. This applies whether you are recently promoted or moving to another company. Watkins’ book lays out an 8-step approach to getting up to speed quickly and successfully, and making the most of your transition.

My recent interview with RegalixTV on building brand during crises and M&As.

I believe in learning. Having the drive and curiosity to learn new things, and understanding the method my which to acquire knowledge are the skills that I’ve noticed separate the very successful from the middle-of-the road. Here is the system I use to grow my knowledge on a daily and weekly basis.

How companies come out the other end of this crisis (especially relative to their competitors) will be determined by how they act in this moment, and how they tell the story of those actions. Let’s start with the data. Over the last week the first crop of market research reports have come out trying to gauge the shift in sentiment and — spoiler alert — it's significant.

You may not have heard of the Zero Moment of Truth, but it is the center of the digital marketing universe.