IBM / Cisco Alliance Campaign
IBM & Cisco Alliance | My role: Content Director, IBM Watson IoT
I led content & creative for a breakthrough IBM and Cisco IoT announcement. By working across marketing, digital, design, communications, analyst relations and executive stakeholder teams, I coordinated the creation of an entire campaign journey, including: website, solution brief, live-streamed video event, executive video, infographic, blog series, social media campaign and more.
The results: We surpassed the campaign's 50M impression benchmark, by receiving 70M impressions the first week of launch.
Blog Series - targeting key industries
I secured influencers, industry leaders and IBM clients for a high-performing, thought leadership blog series aimed at our target industries.
Solution Brief
Infographic
Banner AdS
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Social Countdown Campaign
Page Takeovers
To drive traffic to our big announcement we organized full page takeover of major tech sites for the day of launch.
WIRED
Ars Technica
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