Sisense - Builders Brand Campaign
My Role: Senior Director, Global Head of Brand Marketing @ Sisense
As head of brand marketing for Sisense, my team and I worked in 2019 to define and standardize the Sisense brand around a single, differentiated message: Power to the Builders.
We aim to be the brand for builders everywhere, whether they are building apps. analytics or entire businesses.
To amplify this message grow our awareness, we launched an integrated, multi-channel campaign, comprising videos, web, ebooks, sales material, advertising, events and more.
Video
Short video developed as the centerpiece of campaign — more than 700K views to date.
MICROSITE & Persona Content journey
Created a series of pages as a landing page for our campaign with journeys for each of our individual personas.
Full journey including pages for developers, data engineers, business analysts and business users.
Mix of video, customer case studies, blogs and ebooks.
These pages were used for retargeting ads, to draw people deeper into our funnel.
Ebooks
Digital HTML & PDF ebooks tailored for each campaign persona.
