Websites
I have nearly a decade of experience managing design, create and develop websites for some of the world's largest brands.
ARGO GROUP - ANNUAL REPORT DIGITAL EXPERIENCE
Interactive video website created to promote Argo Group’s annual report. Explore the site below, or read more about the campaign and the team that launched it on my campaigns page.
Periscope data by sisense - homepage redesign
As Sisense’s Director of Content & Creative Marketing I led an international team of writers, designers and developers to launch Periscope Data’s new website.
RACKSPACE CORPORATE REDESIGN
Launched a ground-up redesign of Rackspace’s corporate website, with new visual ID, information architecture and new content. The site launched on time with positive KPI: Bounce rate -10%; Cloud signups +10%; Traffic to solution pages +179%. See the results of our work below.
About Page
Homepage
DELL XPS 13 LANDING PAGE
Play the video to watch the animated interactive landing page come to life. My role: Copywriting Director, Dell.
IBM Watson internet of things
As Content Director for IBM Watson Internet of Things, I'm responsible for all our launching and maintaining all of our digital websites.
ARGO GROUP - INTERACTIVE WEB PAGES
As Creative Director at the agency Pace, I oversaw the creation and development of the corporate websites and designed new pages to promote major initiatives and campaigns, including the company's News & Insights channel. Websites created by Nathan Long. Mid Year Report was produced under the leadership of Gordon Bass.
ALIENWARE LAPTOP LANDING PAGE
As Copywriting Director at Dell, I led the creation of this new Alienware laptop landing page that took inspiration from the experience of using the product itself.
product MARKETING PAGES
Product Marketing Page Strategy
In 2011, I led the effort to redesign the product pages on Dell.com, in order to simplify our product content, which was too complicated and lengthy for the average user.
Using UX principals of progressive disclosure, I was able to make the content more concise and scannable.
The results, for the first page alone, were positive:
+$25M in incremental revenue
+14% conversion
+17% in revenue per purchase.
As a result, we rolled out this change across Dell's global site.